Christmas Stars Campaign

by A.I.L.

A space for solidarity in the metaverse.

The AIL Christmas Stars, a symbol of the fight against blood cancers for more than 30 years, also arrive in the virtual square of the metaverse. AIL has landed in the virtual world to extend its message of solidarity with a fun treasure hunt to find AIL poinsettias, in their virtual version.

A strong message of social commitment and solidarity was conveyed through the game: users had an immersive experience, changing the appearance of their avatar, exploring spaces, meeting other users and visiting the virtual space dedicated to AIL.

Here they participated in a treasure hunt to find all the hidden poinsettias and contribute to AIL research, with a direct link to a map of all the Italian squares where they could buy the stars.

About A.I.L.

AIL, the Italian Association against Leukemia-Lymphoma and Myeloma, is a national non-profit organization that has been fighting against blood cancers since 1969, supporting patients and research.

AIL promotes and supports scientific research to find cures for leukemia, lymphoma and myeloma; provides support to patients and families at every stage of the disease journey; and aims to improve the quality of life for patients and raise awareness of the fight against blood diseases.