A new virtual space to explore, build and live in. It’s a place to examine the future of our society in light of technological and social changes. The House of the Future by Altroconsumo hosted the 10th edition of FestivalFuturo, Altroconsumo’s annual event that aims to examine the changes taking place in our society and in people’s daily lives by creating a phygital dimension between the physical and the virtual, focusing on the common space that will be the main theater of change: the home. 

A new virtual space to explore, build, inhabit, the House of the Future is theatre of meetings, events and reflections on new experiences of consumption, relationships and culture,and is made up of different spaces to explore and objects from the future to find: a new concept of living in which to imagine the trends, challenges and scenarios of the future. It focuses on topics such as the new frontiers of digital citizenship, environmental sustainability, culture, and conscious consumption. It focuses on topics such as the new frontiers of digital citizenship, environmental sustainability, culture, and conscious consumption. 

Among the main objectives: to attract younger audiences, to popularize and inform through gamification, to create an immersive environment to rediscover the brand and its values, and to encourage the exchange of opinions among live users.