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THE HOUSE OF THE FUTURE

by Altroconsumo

A new home for the citizens of tomorrow.

A new virtual space to explore, build and live in. It’s a place to examine the future of our society in light of technological and social changes. The House of the Future by Altroconsumo hosted the 10th edition of FestivalFuturo, Altroconsumo’s annual event that aims to examine the changes taking place in our society and in people’s daily lives by creating a phygital dimension between the physical and the virtual, focusing on the common space that will be the main theater of change: the home. 

A new virtual space to explore, build, inhabit, the House of the Future is theatre of meetings, events and reflections on new experiences of consumption, relationships and culture,and is made up of different spaces to explore and objects from the future to find: a new concept of living in which to imagine the trends, challenges and scenarios of the future. It focuses on topics such as the new frontiers of digital citizenship, environmental sustainability, culture, and conscious consumption. It focuses on topics such as the new frontiers of digital citizenship, environmental sustainability, culture, and conscious consumption. 

Among the main objectives: to attract younger audiences, to popularize and inform through gamification, to create an immersive environment to rediscover the brand and its values, and to encourage the exchange of opinions among live users.

About Altroconsumo.

Altroconsumo is a consumer organization with over 300 thousand members whose main aims are to inform, defend and represent consumers. Founded in Milan in 1973, it has been operating independently as a non-profit organization for over fifty years, offering a wide range of products and services related to the promotion of scientific and critical consumerism. The association’s main goal is to protect consumers’ information, assist them in their purchasing decisions and protect their most important rights.

Altroconsumo promotes consumerism nationally and internationally, contributing to the development of a more supportive society that respects the interests of citizens, by organizing activities, initiatives, publications, research and services aimed at consumers, including the FestivalFuturo.

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